2020-09-24
Context dependent valuation: A neuroscientific perspective on consumer decision-making
Publication
Publication
Contextgedreven waardeoordelen: Een neurowetenschappelijk perspectief op consumentengedrag
In this dissertation, I explore how combining behavioral and fMRI methodology can advance our understanding of three different phenomena in common, everyday, consumer behavior that have been well-established both in the lab and in the field.
I aim to address open questions regarding the mechanisms that underlie these phenomena, with the goal of complementing existing research by taking an interdisciplinary perspective and applying neuroimaging methodology.
Additional Metadata | |
---|---|
A. Smidts (Ale) , A.G. Sanfey (Alan) , M.A.S. Boksem (Maarten) | |
Erasmus University Rotterdam | |
hdl.handle.net/1765/129601 | |
ERIM Ph.D. Series Research in Management | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Couwenberg, L. (2020, September 24). Context dependent valuation: A neuroscientific perspective on consumer decision-making (No. EPS-2020- 505-MKT). ERIM Ph.D. Series Research in Management. Retrieved from http://hdl.handle.net/1765/129601 |