Context dependent valuation: A neuroscientific perspective on consumer decision-making
Contextgedreven waardeoordelen: Een neurowetenschappelijk perspectief op consumentengedrag
In this dissertation, I explore how combining behavioral and fMRI methodology can advance our understanding of three different phenomena in common, everyday, consumer behavior that have been well-established both in the lab and in the field.
I aim to address open questions regarding the mechanisms that underlie these phenomena, with the goal of complementing existing research by taking an interdisciplinary perspective and applying neuroimaging methodology.
|A. Smidts (Ale) , A.G. Sanfey (Alan) , M.A.S. Boksem (Maarten)|
|Erasmus University Rotterdam|
|ERIM Ph.D. Series Research in Management|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
Couwenberg, L.E. (2020, September 24). Context dependent valuation: A neuroscientific perspective on consumer decision-making (No. EPS-2020- 505-MKT). ERIM Ph.D. Series Research in Management. Erasmus University Rotterdam. Retrieved from http://hdl.handle.net/1765/129601