This article investigates the similarities and differences for tangible and intangible elements (factors and language use) contributing to placemaking in Airbnb English language reviews in Paris (59,057 reviews), Barcelona (19,291 reviews) and London (30,403 reviews). This paper contributes to provide new insights on the narrative construction of reputational capital which is connected to placemaking strategies. A combined quantitative approach using large scale text analysis enabled the analysis of review content and style. Patterns in the words usage were identified. Findings suggest that tangible and intangible elements work together in the discourse, contributing to the place-narrative built on the host’s reputational capital. The host-guest interaction is the main aspect of the reviews, followed by the importance of transport and local amenities. Cities have different profiles in the composition of the word clusters which indicates differences in the guests’ perceived experience. Keywords: Hospitality; Sharing economy; Placemaking; Airbnb, Narrative, Reputational capital

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Revista Turismo em Análise
Arts & Culture Studies

Marques, L, & Williams, N. (2020). Networked Hospitality and Placemaking in the Sharing Economy. Revista Turismo em Análise, 30(3), 516–553. doi:10.11606/issn.1984-4867.v30i3p516-538