This case looks at the challenges of Rotterdam Electric Tram (RET), a large public transportation company in Rotterdam, the Netherlands, in transitioning its fully diesel-powered bus fleet to become 100% electric by 2030. After winning the bid for the 2019-2034 concession of bus transport in Rotterdam, RET had to deliver on its promise to make bus transportation more environmentally friendly. There were, of course, many challenges to this transition, ranging from infrastructure management to electricity supply, scheduling and pricing. RET had to first make a business case for investing in electric buses to demonstrate that the transition was not only feasible but also economically sustainable. In this case students will be introduced to the complexities of the decision-making, planning and operational processes in such a broad-scoped transition. The case is part of the Sustainable Development Goals (SDGs) case series, developed by Rotterdam School of Management (RSM), Erasmus University. With a focus on SDG 11 (Sustainable Cities and Communities), this case is also closely related to several other SDGs including SDG 7 (Affordable and Clean Energy), SDG 9 (Industry, Innovation and Infrastructure) and SDG 13 (Climate Action). Video learning materials and other resources about these SDGs are available at <www.rsm.nl/sdgs>.

Additional Metadata
Keywords Transport, transportation, public, bus, green energy, electricity, electric vehicle, zero emission, infrastructure, operations, financial, business model, business case, sustainability
Persistent URL hdl.handle.net/1765/130660
Series RSM Case Development Centre
Note

Follow the 'handle' link to access the Case Study on RePub.
For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/

Citation
Van Koert, M, & Brandt, T. (2020). Public Transporter RET: Taking a New and Sustainable Route in Rotterdam. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/130660

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