2020
There’s an app for that! understanding the drivers of mobile application downloads
Publication
Publication
Additional Metadata | |
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doi.org/10.1016/j.jbusres.2020.10.006, hdl.handle.net/1765/130917 | |
Journal of Business Research | |
Organisation | Department of Marketing Management |
Aydin Gökgöz, Z, Ataman, M.B, & van Bruggen, G.H. (2020). There’s an app for that! understanding the drivers of mobile application downloads. Journal of Business Research. doi:10.1016/j.jbusres.2020.10.006
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