2020
There’s an app for that! understanding the drivers of mobile application downloads
Publication
Publication
| Additional Metadata | |
|---|---|
| doi.org/10.1016/j.jbusres.2020.10.006, hdl.handle.net/1765/130917 | |
| Journal of Business Research | |
| Organisation | Department of Marketing Management |
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Aydin Gökgöz, Z., Ataman, B., & van Bruggen, G. (2020). There’s an app for that! understanding the drivers of mobile application downloads. Journal of Business Research. doi:10.1016/j.jbusres.2020.10.006 |
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