2020-10-13
MRBOX ALLSAFE
Publication
Publication
This case focuses on the analysis that companies have to do before introducing a new product or service to a specific market. In particular, ALLSAFE, a self-storage company, currently is facing the strategic decision to develop an app. The main concept the case wants to discuss is how companies make strategic decisions for investment in product development, in order to achieve a specific strategic positioning in the market using competitive advantages. While trying to find an answer to the case, the students familiarize with and concretely discuss different concepts they face in the theory of Organization and Strategy.
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| hdl.handle.net/1765/131116 | |
| RSM Case Development Centre | |
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Based on field research; X pages Follow the 'handle' link to access the Case Study on RePub. For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/ For external users: follow the link to purchase the Case Study and the Teaching Note. |
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| Organisation | Erasmus Research Institute of Management |
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Mudde, B., Hu, X., & Zampierin, L. (2020). MRBOX ALLSAFE. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/131116 |
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