The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.

entertainment-education, health communication, social and behavioral change communication, spreadable media, transmedia storytelling, audience participation, social network analysis, digital methods, network analysis, computational methods
M.P.A. Bouman (Martine) , J. Jansz (Jeroen)
Erasmus University Rotterdam
This dissertation has been made possible with a grant from the Friends Lottery for the MediaLab: Health for All program
Department of Media and Communication

Lutkenhaus, R.O. (2020, October 29). Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change. Erasmus University Rotterdam. Retrieved from