2020-10-29
Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change
Publication
Publication
Entertainment-Education in het nieuwe medialandschap: Het stimuleren van creatieve media-uitwisselingen in online communities voor gedragsverandering en sociale verandering
The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.
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M.P.A. Bouman (Martine) , J. Jansz (Jeroen) | |
Erasmus University Rotterdam | |
This dissertation has been made possible with a grant from the Friends Lottery for the MediaLab: Health for All program | |
hdl.handle.net/1765/131186 | |
Organisation | Department of Media and Communication |
Lutkenhaus, R.O. (2020, October 29). Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change. Erasmus University Rotterdam. Retrieved from http://hdl.handle.net/1765/131186
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