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R.O. Lutkenhaus (Roel)

2020-10-29

Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change

Publication

Publication

Entertainment-Education in het nieuwe medialandschap: Het stimuleren van creatieve media-uitwisselingen in online communities voor gedragsverandering en sociale verandering

The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.

Additional Metadata
Keywords entertainment-education, health communication, social and behavioral change communication, spreadable media, transmedia storytelling, audience participation, social network analysis, digital methods, network analysis, computational methods
Promotor M.P.A. Bouman (Martine) , J. Jansz (Jeroen)
Publisher Erasmus University Rotterdam
Sponsor This dissertation has been made possible with a grant from the Friends Lottery for the MediaLab: Health for All program
ISBN 978-90-76665-40-5
Persistent URL hdl.handle.net/1765/131186
Organisation Department of Media and Communication
Citation
Lutkenhaus, R.O. (2020, October 29). Entertainment-Education in the New Media Landscape: Stimulating Creative Engagement in Online Communities for Social and Behavioral Change. Erasmus University Rotterdam. Retrieved from http://hdl.handle.net/1765/131186
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20200706stellingen.pdf , 71kb


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