The evolution of the technology standard alliance (TSA) is examined using complex adaptive system (CAS) theory. Taking TSA as a dynamic CAS, an echo model is constructed to depict the mechanism of its evolution, and a model is simulated on the NetLogo platform. The echo model includes a basic model, an extended model, and a three-layer echo model. The adhesive aggregation of agents is explained, and the three evolutionary stages of agents’ entry, migration, and exit are analyzed. Moreover, the adaptability of agents in TSA is quantified. The results of simulation show the evolution of the TSA in relation to the two aspects of agent adhesion aggregation and agent resource interaction, and they demonstrate the dynamic and complex hierarchical structure of the TSA system. It is proposed that greater matching ability, moderate behavior income, and lower behavior cost are more conducive to the evolution and development of TSA. Additionally, the echo model is reconstructed to expand the range of application of CAS theory.,
Rotterdam School of Management (RSM), Erasmus University

Jiang, H. (Hong), Chen, C. (Chen), Zhao, S. (Shukuan), & Wu, Y. (Yuhao). (2020). Evolution of a technology standard alliance based on an echo model developed through complex adaptive system theory. Complexity, 2020. doi:10.1155/2020/8877424