Fifty years since Koyck (1954)
Statistica Neerlandica , Volume 58 - Issue 4 p. 381- 387
*This paper originates from my many conversations with fellow academics in marketing research, who all knew of the Koyck model, but almost none of which knew that Koyck was a Dutchman, let alone that he was affiliated to what is now called the Erasmus University Rotterdam. I thank Teun Kloek for many helpful suggestions, and for providing me with part of the material of Table 2, and Paul de Boer for helpful comments.
|Koyck model, sales-advertising relationship|
|Organisation||Erasmus Research Institute of Management|
Franses, Ph.H.B.F. (2004). Fifty years since Koyck (1954). Statistica Neerlandica, 58(4), 381–387. doi:10.1111/j.1467-9574.2004.00266.x