Competition in the Retail Market of Consumer Packaged Goods

Li, Wei

This book investigates competition in the retail market of consumer packaged goods from different angles - how brands react to each other’s price promotions, the role of private labels in competition between retailers, and how to use competition information in forecasting brand sales.

Additional Metadata
Keywords	Price promotion, competition, retail market, private-label, market-share, forecast, Bayesian, machine learning, Prijspromotie, wedstrijd, retailmarkt, huismerk, marktaandeel, voorspelling, Bayesian, machine learning
Promotor	D. Fok (Dennis) , Ph.H.B.F. Franses (Philip Hans)
Publisher	Erasmus University Rotterdam
ISBN	978-90-5892-597-8
Persistent URL	hdl.handle.net/1765/134873
Series	ERIM Ph.D. Series Research in Management
Organisation	Department of Econometrics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, W. (2021, January 14). Competition in the Retail Market of Consumer Packaged Goods (No. EPS-2021-503-MKT). ERIM Ph.D. Series Research in Management. Retrieved from http://hdl.handle.net/1765/134873

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