This book investigates competition in the retail market of consumer packaged goods from different angles - how brands react to each other’s price promotions, the role of private labels in competition between retailers, and how to use competition information in forecasting brand sales.

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D. Fok (Dennis) , Ph.H.B.F. Franses (Philip Hans)
Erasmus University Rotterdam
ERIM Ph.D. Series Research in Management
Department of Econometrics

Li, W. (2021, January 14). Competition in the Retail Market of Consumer Packaged Goods (No. EPS-2021-503-MKT). ERIM Ph.D. Series Research in Management. Erasmus University Rotterdam. Retrieved from