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W. Li (Wei)

2021-01-14

Competition in the Retail Market of Consumer Packaged Goods

Publication

Publication

Concurrentie in het Schap

This book investigates competition in the retail market of consumer packaged goods from different angles - how brands react to each other’s price promotions, the role of private labels in competition between retailers, and how to use competition information in forecasting brand sales.

Additional Metadata
Keywords Price promotion, competition, retail market, private-label, market-share, forecast, Bayesian, machine learning, Prijspromotie, wedstrijd, retailmarkt, huismerk, marktaandeel, voorspelling, Bayesian, machine learning
Promotor D. Fok (Dennis) , Ph.H.B.F. Franses (Philip Hans)
Publisher Erasmus University Rotterdam
ISBN 978-90-5892-597-8
Persistent URL hdl.handle.net/1765/134873
Series ERIM Ph.D. Series Research in Management
Organisation Department of Econometrics
Citation
Li, W. (2021). Competition in the Retail Market of Consumer Packaged Goods. In ERIM Ph.D. Series Research in Management (EPS-2021-503-MKT).http://hdl.handle.net/1765/134873
Free Full Text ( Final Version , 6mb ) cover

Additional Files
propositions-final.pdf , 16kb
cover-image.PNG Cover Image , 414kb


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