This case explores the precarious situation of an extremely successful restaurant chain based in the United Arab Emirates. At the time of the case in March 2020, the company is operating over 50 restaurants within the region, with some 40 of those restaurants based in Dubai. Faced with a total shutdown of all operations in Dubai due to a government decree to try and abate the spread of COVID-19, the management team must rapidly decide upon a new strategy going forward. The available options range from simply engaging a holding pattern, to a total revamp of the company operations and business model. Foreign expansion is also a consideration.

, , , , , , , , , , , , ,
RSM Case Development Centre

Follow the 'handle' link to access the Case Study on RePub.
For EUR staff members: the Teaching Note is available on request, you can contact us at
For external users: follow the link to purchase the Case Study and the Teaching Note.

Erasmus Research Institute of Management

Carney, W. (2021). No More Kibbeh. RSM Case Development Centre. Retrieved from