No More Kibbeh
This case explores the precarious situation of an extremely successful restaurant chain based in the United Arab Emirates. At the time of the case in March 2020, the company is operating over 50 restaurants within the region, with some 40 of those restaurants based in Dubai. Faced with a total shutdown of all operations in Dubai due to a government decree to try and abate the spread of COVID-19, the management team must rapidly decide upon a new strategy going forward. The available options range from simply engaging a holding pattern, to a total revamp of the company operations and business model. Foreign expansion is also a consideration.
|COVID-19, Dubai, UAE, hospitality, restaurant, economy, crisis management, black swan management, strategy, operations, personnel, marketing, de-marketing, shrink the business|
|RSM Case Development Centre|
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|Organisation||Erasmus Research Institute of Management|
Carney, W. (2021). No More Kibbeh. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/135155
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