Innovation offers many opportunities for corporations. That is beyond dispute. The only question is how to make the most of them. In this lecture, I show what the process of innovation entails; I give examples of successful and failed innovations and I discuss the current issues and trends in this field. The challenges facing companies are how to handle uncertainty; how to collaborate with external parties and how to reduce the cost and time involved. My research focuses on the management of the innovation process and the organisation of system innovation. Research findings show how companies can improve the quality of ideas; how they can make more effective use of ideas from external parties; and whether it is best to develop complementary products themselves or contract this work out to others. I also discuss the specific innovation-related issues of the Netherlands and how these can be handled best.

Additional Metadata
Keywords collaboration for innovation, creativity, crowdsourcing, idea generation, innovation management, organizational forms, organizing for innovation, systemic innovation, technology management
JEL Entrepreneurship (jel L26), Business Administration and Business Economics; Marketing; Accounting (jel M), New Firms; Startups (jel M13), Management of Technological Innovation and R&D (jel O32)
Publisher Erasmus Research Institute of Management
Sponsor Rotterdam School of Management (RSM) Erasmus University Rotterdam (EUR)
ISBN 978-90-5892-189-5
Persistent URL
Series ERIM Inaugural Address Series Research in Management
Journal ERIM report series research in management Erasmus Research Institute of Management
van den Ende, J.C.M. (2008, September 18). Organising Innovation. ERIM report series research in management Erasmus Research Institute of Management. Erasmus Research Institute of Management. Retrieved from