2008-09-01
The International Journal of Research in Marketing (IJRM): Its conception and early years
Publication
Publication
International Journal of Research in Marketing , Volume 25 - Issue 3 p. 149- 150
IJRM originated from the European Marketing Academy (EMAC) and it is its official journal. Since 1972, the Academy has organized annual marketing conferences in Europe, and, in 1981, it was decided that it was time for a journal.
| Additional Metadata | |
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| doi.org/10.1016/j.ijresmar.2008.06.002, hdl.handle.net/1765/13928 | |
| ERIM Top-Core Articles | |
| International Journal of Research in Marketing | |
| Organisation | Erasmus Research Institute of Management |
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Wierenga, B. (2008). The International Journal of Research in Marketing (IJRM): Its conception and early years. International Journal of Research in Marketing, 25(3), 149–150. doi:10.1016/j.ijresmar.2008.06.002 |
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