2008-12-01
Health and marketing: The emergence of a new field of research
Publication
Publication
International Journal of Research in Marketing , Volume 25 - Issue 4 p. 229- 233
| Additional Metadata | |
|---|---|
| doi.org/10.1016/j.ijresmar.2008.09.002, hdl.handle.net/1765/14253 | |
| ERIM Top-Core Articles | |
| International Journal of Research in Marketing | |
| Organisation | Erasmus Research Institute of Management |
|
Stremersch, S. (2008). Health and marketing: The emergence of a new field of research. International Journal of Research in Marketing, 25(4), 229–233. doi:10.1016/j.ijresmar.2008.09.002 |
|