2009-06-01
Strategy convergence
Publication
Publication
Business Strategy Review: insight for global business , Volume 20 - Issue 2 p. 50- 55
In fast-changing industries like communications, having the right strategy is critical to success. Didier Bonnet and George Yip explain why business models and strategic planning must converge into strategic formulation.
| Additional Metadata | |
|---|---|
| doi.org/10.1111/j.1467-8616.2009.00599.x, hdl.handle.net/1765/16007 | |
| ERIM Article Series (EAS) | |
| Business Strategy Review: insight for global business | |
| Organisation | Erasmus Research Institute of Management |
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Bonnet, D., & Yip, G. (2009). Strategy convergence. Business Strategy Review: insight for global business, 20(2), 50–55. doi:10.1111/j.1467-8616.2009.00599.x |
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