2009-06-01
Strategy convergence
Publication
Publication
Business Strategy Review: insight for global business , Volume 20 - Issue 2 p. 50- 55
In fast-changing industries like communications, having the right strategy is critical to success. Didier Bonnet and George Yip explain why business models and strategic planning must converge into strategic formulation.
Additional Metadata | |
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doi.org/10.1111/j.1467-8616.2009.00599.x, hdl.handle.net/1765/16007 | |
ERIM Article Series (EAS) | |
Business Strategy Review: insight for global business | |
Organisation | Erasmus Research Institute of Management |
Bonnet, D., & Yip, G. (2009). Strategy convergence. Business Strategy Review: insight for global business, 20(2), 50–55. doi:10.1111/j.1467-8616.2009.00599.x |