This chapter introduces the notion of how old economy brick-and-mortar firms are adapting their HRM policies and practices and the roles of their HR departments in light of newly introduced Web-based business-to-business transaction practices. It argues that the Internet has introduced three new business models in old economy companies: the Internet as a marketplace, the Internet as a supply chain integrator, and the Internet as a catalyst for business model redefinition. These innovative ways of organizing are providing HR with opportunities to rise to new challenges and increase their added-value to the firm.

, , ,
, , , ,
ERIM Report Series Research in Management
Erasmus Research Institute of Management

Paauwe, J., Farndale, E., & Williams, R. (2004). Web-Based Organizing In Traditional Brick-And-Mortar Companies: The Impact On HR (No. ERS-2004-071-ORG). ERIM Report Series Research in Management. Retrieved from