This paper examines the transfer of designs between projects within firm in the context of made-to-order producing companies. This practice is also known as knowledge reuse. Past studies has provided a detailed account of the strategies and processes involved in the reuse of technologies. Nonetheless, a large portion of this research was based on evidence collected in mass-producing companies. This paper attempts to develop a complementary framework to identify the strategies involved in reusing technologies in the made-to-order context. Data were drawn from three aerospace companies based in Israel. Two strategies emerged from the empirical evidence: exploit product success and design for reuse.

innovation, knowledge re-use strategies, production systems, technology transfer
Firm Behavior (jel D21), Information and Product Quality; Standardization and Compatibility (jel L15), Firm Objectives, Organization, and Behavior: General (jel L20), Business Administration and Business Economics; Marketing; Accounting (jel M)
ERIM Report Series Research in Management
Erasmus Research Institute of Management

Oshri, I, van den Bosch, F.A.J, & Volberda, H.W. (2004). Organizing The Innovation System For Reusability: The Case Of Made-To-Order Markets (No. ERS-2004-085-STR). ERIM Report Series Research in Management. Retrieved from