This paper considers the problem of a consumer purchasing a food product within a certain product class (e. g. meat, bread, vegetables, soft drinks, cheese) and making a choice from the different alternatives that are available.

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ERIM Article Series (EAS)
Ernahrungs Umschau
Erasmus Research Institute of Management

Wierenga, B. (1983). Model and Measurement Methodology for the Analysis of Consumer Choice of Food Products. Ernahrungs Umschau, 30, 21–28. Retrieved from