1990
The First Generation of Marketing Expert Systems
Publication
Publication
Expert systems, computer programs that combine knowledge from a specific domain with a general reasoning mechanism (inference engine) are a booming area. Successful applications are reported from a broad variety of industries: medicine, chemical industry, computer industry, financial and insurance companies, accounting firms, and many others (Feigenbaum, McCorduck, and Nil, 1988). Applications have taken place in several functional areas of management: operations management, procurement, resource allocation, inventory management, project management, financial decision-making, and accounting (Silverman, 1987).
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University of Pensylvania | |
hdl.handle.net/1765/18002 | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |