The First Generation of Marketing Expert Systems
Expert systems, computer programs that combine knowledge from a specific domain with a general reasoning mechanism (inference engine) are a booming area. Successful applications are reported from a broad variety of industries: medicine, chemical industry, computer industry, financial and insurance companies, accounting firms, and many others (Feigenbaum, McCorduck, and Nil, 1988). Applications have taken place in several functional areas of management: operations management, procurement, resource allocation, inventory management, project management, financial decision-making, and accounting (Silverman, 1987).
|marketing, marketing expert systems|
|University of Pensylvania|
|Organisation||Rotterdam School of Management (RSM), Erasmus University|
Wierenga, B. (1990). The First Generation of Marketing Expert Systems. University of Pensylvania. Retrieved from http://hdl.handle.net/1765/18002