We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.

counterfeits, developing countries, diffusion
Erasmus School of Economics
hdl.handle.net/1765/18260
Econometric Institute Research Papers
Report / Econometric Institute, Erasmus University Rotterdam
Erasmus School of Economics

Franses, Ph.H.B.F, & Lede, M.M. (2010). Diffusion of Original and Counterfeit Products in a Developing Country (No. EI 2010-08). Report / Econometric Institute, Erasmus University Rotterdam (pp. 1–41). Erasmus School of Economics. Retrieved from http://hdl.handle.net/1765/18260