We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.

Additional Metadata
Keywords counterfeits, developing countries, diffusion
Publisher Erasmus School of Economics
Persistent URL hdl.handle.net/1765/18260
Series Econometric Institute Research Papers
Journal Report / Econometric Institute, Erasmus University Rotterdam
Citation
Franses, Ph.H.B.F, & Lede, M.M. (2010). Diffusion of Original and Counterfeit Products in a Developing Country (No. EI 2010-08). Report / Econometric Institute, Erasmus University Rotterdam (pp. 1–41). Erasmus School of Economics. Retrieved from http://hdl.handle.net/1765/18260