We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.

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Erasmus School of Economics
hdl.handle.net/1765/18260
Econometric Institute Research Papers
Report / Econometric Institute, Erasmus University Rotterdam
Erasmus School of Economics

Franses, P. H., & Lede, M. (2010). Diffusion of Original and Counterfeit Products in a Developing Country (No. EI 2010-08). Report / Econometric Institute, Erasmus University Rotterdam (pp. 1–41). Retrieved from http://hdl.handle.net/1765/18260