Diffusion of Original and Counterfeit Products in a Developing Country
We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.
|Keywords||counterfeits, developing countries, diffusion|
|Publisher||Erasmus School of Economics|
|Series||Econometric Institute Research Papers|
|Journal||Report / Econometric Institute, Erasmus University Rotterdam|
Franses, Ph.H.B.F, & Lede, M.M. (2010). Diffusion of Original and Counterfeit Products in a Developing Country (No. EI 2010-08). Report / Econometric Institute, Erasmus University Rotterdam (pp. 1–41). Erasmus School of Economics. Retrieved from http://hdl.handle.net/1765/18260