2010-02-23
Diffusion of Original and Counterfeit Products in a Developing Country
Publication
Publication
Report / Econometric Institute, Erasmus University Rotterdam p. 1- 41
We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.
| Additional Metadata | |
|---|---|
| , , | |
| Erasmus School of Economics | |
| hdl.handle.net/1765/18260 | |
| Econometric Institute Research Papers | |
| Report / Econometric Institute, Erasmus University Rotterdam | |
| Organisation | Erasmus School of Economics |
|
Franses, P. H., & Lede, M. (2010). Diffusion of Original and Counterfeit Products in a Developing Country (No. EI 2010-08). Report / Econometric Institute, Erasmus University Rotterdam (pp. 1–41). Retrieved from http://hdl.handle.net/1765/18260 |
|
