Measuring culture originated in cultural anthropology, but all social sciences contributed to comparative cultural studies. Tracing critical approaches towards a measurement of cultural values one is bound to strip the biases and stereotypes bare and to invade numerous academic fiefs. Hofstede defined interdisciplinary cultural dimensions but failed to anchor studying of culture's consequences in the academia. Measuring culture (rituals, patterns, business recipes, symbols, standards) we end up measuring values and competence in management of knowledge and skills, of norms and behaviours, cutting many corners of established disciplines. Demanding, but should we fail to do so, our cross-cultural experiment with the European integration could result in the corrosion of character and bowling alone.

bias, cross-cultural measurements, integration, knowledge management, learning standardscomparing values
Firm Objectives, Organization, and Behavior (jel L2), Business Administration and Business Economics; Marketing; Accounting (jel M), Business Administration: General (jel M10)
Erasmus Research Institute of Management
ERIM Report Series Research in Management
Copyright 2002, S. Magala, This report in the ERIM Report Series Research in Management is intended as a means to communicate the results of recent research to academic colleagues and other interested parties. All reports are considered as preliminary and subject to possibly major revisions. This applies equally to opinions expressed, theories developed, and data used. Therefore, comments and suggestions are welcome and should be directed to the authors.
Erasmus Research Institute of Management

Magala, S.J. (2002). Measures of Pleasures (No. ERS-2002-32-ORG). ERIM Report Series Research in Management. Erasmus Research Institute of Management. Retrieved from