Measuring culture originated in cultural anthropology, but all social sciences contributed to comparative cultural studies. Tracing critical approaches towards a measurement of cultural values one is bound to strip the biases and stereotypes bare and to invade numerous academic fiefs. Hofstede defined interdisciplinary cultural dimensions but failed to anchor studying of culture's consequences in the academia. Measuring culture (rituals, patterns, business recipes, symbols, standards) we end up measuring values and competence in management of knowledge and skills, of norms and behaviours, cutting many corners of established disciplines. Demanding, but should we fail to do so, our cross-cultural experiment with the European integration could result in the corrosion of character and bowling alone.

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Erasmus Research Institute of Management
ERIM Report Series Research in Management
Erasmus Research Institute of Management

Magala, S. (2002). Measures of Pleasures (No. ERS-2002-32-ORG). ERIM Report Series Research in Management. Retrieved from