Additional Metadata
Keywords marketing, marketing science
Publisher Erasmus Research Institute of Management
Persistent URL hdl.handle.net/1765/18553
Series ERIM (Electronic) Books and Chapters
Citation
Stremersch, S, Franses, Ph.H.B.F, Tellis, G.J, & Wierenga, B. (2004). Proceedings of the Marketing Science Conference, Rotterdam, 2004. In ERIM (Electronic) Books and Chapters. Erasmus Research Institute of Management. Retrieved from http://hdl.handle.net/1765/18553