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Erasmus Research Institute of Management
hdl.handle.net/1765/18553
ERIM (Electronic) Books and Chapters
Erasmus Research Institute of Management

Stremersch, S., Franses, P. H., Tellis, G., & Wierenga, B. (2004). Proceedings of the Marketing Science Conference, Rotterdam, 2004. In ERIM (Electronic) Books and Chapters. Retrieved from http://hdl.handle.net/1765/18553