brands, consumer behavior, marketing
B. Wierenga (Berend) , A.Th.H. Pruyn
Erasmus University Rotterdam
978-90-5166-367-9
hdl.handle.net/1765/18690
Dissertations (UL)
RePub (University Library)

Riezebos, H.J. (1994, January 20). Brand-added value : theory and empirical research about the value of brands to consumers. Dissertations (UL). Erasmus University Rotterdam. Retrieved from http://hdl.handle.net/1765/18690