In search of an audience...
Stefan Stremersch (Ph.D., Tilburg University, December 2001, cum laude) is Professor of Marketing at Erasmus University Rotterdam, The Netherlands, and Visiting Associate Professor of Marketing at Goizueta Business School, Emory University, United States. He also has been a visiting research scholar at University of Southern California, United States, and obtained salary fellowships of the European Union, ERIM and ICM (Belgium). His research and teaching interest is in marketing high tech products, innovation and new product growth. His work has appeared in journals such as International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research and Marketing Science. He has won best-paper awards at Journal of Marketing (2002) and International Journal of Research in Marketing (2003). He has won career achievement awards, such as the ERIM Award for Outstanding Performance of a Young Researcher (2003), the Erasmus Research Prize (2004) and the J.C. Ruigrok Prize (2005). His research has been cited in national (Financieel Dagblad, de Tijd) and international press (The Economist, Sloan Management Review) and is used for public policy input (at the regional and national government levels in Belgium and at the level of the European Commission), for which he received the ERIM Impact Award in 2004.
|Keywords||biotechnology, globalization, knowledge economy, marketing, marketing research, pharmaceuticals, philosophy of science, takeoff|
|JEL||Statistical Decision Theory; Operations Research (jel C44), Business Administration and Business Economics; Marketing; Accounting (jel M), Marketing (jel M31)|
|Series||ERIM Inaugural Address Series Research in Management|
Stremersch, S. (2005, April 15). In search of an audience.. ERIM Inaugural Address Series Research in Management. Retrieved from http://hdl.handle.net/1765/1945