An investigation of the pervasive impact of multi-access technologies, i.e. the internet, wireless data, wired and wireless voice, and interactive TV, on consumer electronic auctions was carried out in the Dutch market by some researchers. This article extends the analytic generalizability of their research findings through a replication study in the emerging markets of China. By comparing the empirical research findings, we reveal that there is no significant difference in the impacts of multi-access technologies on consumer electronic auctions within dissimilar contexts; as long as both the business and the technologies are prevalent. This affirms the argument that the use of more sophisticated multi-access technologies has positive effects on the maturity level of exchange processes and stakeholders interactions in consumer electronic auctions, thereby leading to an increase in the expected success of the auctions.

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Keywords customer perceived value, electronic auctions, exchange process, maturity level, multi-access technologies, stakeholders
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Series ERIM Article Series (EAS)
Journal European Management Journal
Yang, S, & van Heck, H.W.G.M. (2009). The impact of multi-access technologies on consumer electronic auctions: A comparison of markets in China and the Netherlands. European Management Journal, 27(1), 47–63. doi:10.1016/j.emj.2008.07.001