2010-05-18
Once upon a time: The role of rhetoric and narratives in management research and practice
Publication
Publication
Journal of Organizational Change Management , Volume 23 - Issue 2 p. 113- 119
Purpose: The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach: Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature. Findings: Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric. Originality/value: The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.
| Additional Metadata | |
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| , , , | |
| doi.org/10.1108/09534811011031274, hdl.handle.net/1765/19656 | |
| ERIM Article Series (EAS) | |
| Journal of Organizational Change Management | |
| Organisation | Erasmus Research Institute of Management |
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Flory, M., & Iglesias, O. (2010). Once upon a time: The role of rhetoric and narratives in management research and practice. Journal of Organizational Change Management, 23(2), 113–119. doi:10.1108/09534811011031274 |
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