Purpose: The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach: Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature. Findings: Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric. Originality/value: The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.

Management research, Management technique, Narratives, Rhetoric
dx.doi.org/10.1108/09534811011031274, hdl.handle.net/1765/19656
ERIM Article Series (EAS)
Journal of Organizational Change Management
Erasmus Research Institute of Management

Flory, M.J, & Iglesias, O. (2010). Once upon a time: The role of rhetoric and narratives in management research and practice. Journal of Organizational Change Management, 23(2), 113–119. doi:10.1108/09534811011031274