The article describes an approach to innovation management and quality idea development. The method involves discussion of an idea among colleagues to determine its feasibility before submitting it formally for review. Examples include Unilever, a biotechnology research firm KeyGene, and the catalysts program at International Business Machines Corp.

Additional Metadata
Keywords information sharing, innovation management
Persistent URL
Series ERIM Top-Core Articles
Journal Harvard Business Review
van den Ende, J.C.M, & Kijkuit, R.C. (2009). Nurturing Good Ideas. Harvard Business Review, 87(4), 24–24. Retrieved from