The article describes an approach to innovation management and quality idea development. The method involves discussion of an idea among colleagues to determine its feasibility before submitting it formally for review. Examples include Unilever, a biotechnology research firm KeyGene, and the catalysts program at International Business Machines Corp.

ERIM Top-Core Articles
Harvard Business Review
Erasmus Research Institute of Management

van den Ende, J., & Kijkuit, B. (2009). Nurturing Good Ideas. Harvard Business Review, 87(4), 24–24. Retrieved from