Adaptive Communication as a Means toward better Performance
Can fit for purpose communication capability building activities help organizations in communicating to deliver strategy and to improve performance?
Executive Summary The focus on the success factors for excellent performance has been growing in the last decades. One of the factors that is generally believed to have a positive relationship with organizational performance, is the internal communication process. Even though many practitioners and academics believe that there is a relationship between internal communication and organizational performance, there is little scientific evidence supporting this relationship. This study attempted to fill this gap in literature, by providing a definition on the concept of communication capability building and by empirically testing the existence of a relationship between communication capability building and organizational performance.