The article focuses on how the German car manufacturer, Bayerische Motoren Werke AG or BMW, is managing the effects of population aging on the industry. The redesign of BMW's factories to accommodate older workers and increase productivity is mentioned. Research on a pilot production line, which is based on a mix of employees who have an average age of 47 in the year 2017, is discussed. The roles of Peter Jürschick, Helmut Mauermann, Günther Stadler, and Kurt Dickert in the development of the pilot project are mentioned. The costs associated with an aging population are noted.

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Keywords BMW, car industry
Persistent URL
Series ERIM Top-Core Articles
Journal Harvard Business Review
Loch, C.H, Sting, F.J, Bauer, N, & Mauermann, H. (2010). How BMW Is Defusing the Demographic Time Bomb. Harvard Business Review, 88(3), 99–102. Retrieved from