This thesis is about the development of industrial tourism in urban regions. It presents a systematic analysis of the conditions under which companies and regions can take advantage of industrial tourism development. By combining insights from tourism, marketing, regional economics, urban governance and theories of the firm we develop a theory that specifies the interests of host firms and urban regions. We state that a common agenda creates opportunities for coordinated action in industrial tourism development resulting in benefits for public and private actors. We test the empirical applicability of this theory by means of four case studies of urban regions with a considerable supply of industrial tourism: Cologne, Pays de la Loire, Rotterdam and Turin.

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Keywords business society management, common agenda, corporate social responsibility, industrial tourism, involvement theory, place marketing, public-private partnerships, stakeholder theory, urban governance
JEL Business Administration and Business Economics; Marketing; Accounting (jel M), New Firms; Startups (jel M13), Management of Technological Innovation and R&D (jel O32)
Promotor L. van den Berg (Leo)
Publisher Erasmus University Rotterdam , Erasmus Research Institute of Management
Sponsor Erasmus School of Economics (ESE) Erasmus University Rotterdam (EUR) Prof.dr. J. van der Borg Prof.dr. R.J.M. van Tulder Prof.dr. F.M. Go Copromoter: Dr. E. Braun
ISBN 978-90-5892-259-5
Persistent URL
Series ERIM Ph.D. Series Research in Management
Otgaar, A.H.J. (2010, November 30). Industrial Tourism: Where the Public Meets the Private (No. EPS-2010-219-ORG). ERIM Ph.D. Series Research in Management. Erasmus Research Institute of Management. Retrieved from