In Savage [41] a ‘behavioral foundation’ was given for subjective probabilities, to be used in the maximization of expected utility. This paper analogously gives a behavioral foundation for fuzzy measures, to be used in the maximization of ‘Choquet-expected utility’. This opens the way to empirical verification or falsification of fuzzy measures, and frees them of their ‘ad hoc’ character.

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Keywords Choquet integral, Choquet-expected utility, comonotonic, decision making, fuzzy measures, possibility measure
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Journal Fuzzy Sets and Systems
Wakker, P.P. (1990). A behavioral foundation for fuzzy measures. Fuzzy Sets and Systems, 37(3), 327–350. doi:10.1016/0165-0114(90)90030-A