Research in strategic consensus mostly focuses on the degree of consensus about organizational strategy within a team and does not include other important elements of strategic consensus such as more fine-grained analysis of what different group members agree and disagree on, between-group consensus, or significance testing of differences in consensus (e.g., to evaluate a strategic intervention). We propose a new analytical approach to study strategic consensus to address these issues and to visualize strategic consensus in an intuitive and easy-to-grasp fashion. Using data from a field study, we also provide an illustration of the proposed methodology which includes a test of the effectiveness of a consensus-creating intervention. We conclude with guidelines for research and practice on utilizing the proposed methodology.

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Erasmus Research Institute of Management
doi.org/10.1002/smj.2151, hdl.handle.net/1765/23676
ERIM Report Series Research in Management
ERIM report series research in management Erasmus Research Institute of Management
Erasmus Research Institute of Management

Tarakci, M., Ates, N., Porck, J., van Knippenberg, D., Groenen, P., & de Haas, M. (2011). Testing and Visualizing Strategic Consensus Within and Between Teams (No. ERS-2011-015-MKT). ERIM report series research in management Erasmus Research Institute of Management. doi:10.1002/smj.2151