2010-06-01
Marketing competition in the 21st century
Publication
Publication
International Journal of Research in Marketing , Volume 27 - Issue 2 p. 161- 163
Additional Metadata | |
---|---|
doi.org/10.1016/j.ijresmar.2010.03.003, hdl.handle.net/1765/23942 | |
ERIM Top-Core Articles | |
International Journal of Research in Marketing | |
Organisation | Erasmus Research Institute of Management |
Heil, O., Lehmann, D., & Stremersch, S. (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, 27(2), 161–163. doi:10.1016/j.ijresmar.2010.03.003 |