This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.

Intellectual property, Market valuation, Patents, Tobin's q, Trademarks, Value indicators,
Research Policy
Erasmus Research Institute of Management

Sandner, P.G, & Block, J.H. (2011). The market value of R & D, patents, and trademarks. Research Policy, 40(7), 969–985. doi:10.1016/j.respol.2011.04.004