Marketing Management Support Systems: Principles, Tools and Implementation

Additional Metadata
Keywords	decision support systems, information systems, management support systems, marketing support systems
Publisher	Kluwer Academic Publishers, Dordrecht etc.
ISBN	978-0-7923-8615-5
Persistent URL	hdl.handle.net/1765/2674
Series	ERIM (Electronic) Books and Chapters
Organisation	Erasmus Research Institute of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wierenga, B.& van Bruggen, G. (2000). Marketing Management Support Systems: Principles, Tools and Implementation. In ERIM (Electronic) Books and Chapters.http://hdl.handle.net/1765/2674

Publication