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F. Langerak (Fred), P.C. Verhoef (Peter), P.W.J. Verlegh (Peter) and K. de Valck (Kristine)

2003-02-10

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

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The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of 3605 members of a virtual community the authors investigate the effect of each satisfaction dimension on member participation and the moderating effect of membership length on the links between the satisfaction dimensions and member particip ation. The results reveal that satisfaction with member-member interactions, organizer-member interactions and the community's site have positive effects on member participation. Satisfaction with organizer-community interactions has no effect on member participation. The findings also show that the linkages between the satisfaction dimensions and member participation are moderated by membership length.

Additional Metadata
Keywords consumers, internet, relationship age, satisfaction, virtual community
JEL Statistical Decision Theory; Operations Research (jel C44), Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration; Conglomerates (jel L22), Business Administration and Business Economics; Marketing; Accounting (jel M), Marketing (jel M31), Marketing and Advertising: Other (jel M39)
Publisher Erasmus Research Institute of Management
Persistent URL hdl.handle.net/1765/269
Series ERIM Report Series Research in Management
Rights Copyright 2003, F. Langerak, P.C. Verhoef, P.W.J. Verlegh, K. De Valck, This report in the ERIM Report Series Research in Management is intended as a means to communicate the results of recent research to academic colleagues and other interested parties. All reports are considered as preliminary and subject to possibly major revisions. This applies equally to opinions expressed, theories developed, and data used. Therefore, comments and suggestions are welcome and should be directed to the authors.
Organisation Erasmus Research Institute of Management
Citation
Langerak, F., Verhoef, P., Verlegh, P., & de Valck, K. (2003). The Effect of Members' Satisfaction with a Virtual Community on Member Participation (No. ERS-2003-004-MKT). ERIM Report Series Research in Management. Retrieved from http://hdl.handle.net/1765/269
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