Address given in shortened form at the occasion of accepting the appointment as Full Professor of "Cross-Cultural Management" at the Rotterdam School of Management / Faculteit Bedrijfskunde of Erasmus University Rotterdam on Friday, September 28, 2001

beliefs, cultural encouters, emergence, globalization, internet
Firm Objectives, Organization, and Behavior (jel L2), Business Administration and Business Economics; Marketing; Accounting (jel M), Business Administration: General (jel M10)
Erasmus Research Institute of Management
ERIM Inaugural Address Series Research in Management
Copyright 2002, S.J. Magala, This report in the ERIM Report Series Research in Management is intended as a means to communicate the results of recent research to academic colleagues and other interested parties. All reports are considered as preliminary and subject to possibly major revisions. This applies equally to opinions expressed, theories developed, and data used. Therefore, comments and suggestions are welcome and should be directed to the authors.
Erasmus Research Institute of Management

Magala, S.J. (2001, September 28). East, West, Best. ERIM Inaugural Address Series Research in Management. Erasmus Research Institute of Management. Retrieved from