2011-09-01
The age of the consumer-innovator
Publication
Publication
M I T Sloan Management Review: MIT's journal of management research and ideas , Volume 53 - Issue 1 p. 27- 35
Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers — and have significant implications for our understanding of new product development.
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| hdl.handle.net/1765/30943 | |
| ERIM Top-Core Articles | |
| M I T Sloan Management Review: MIT's journal of management research and ideas | |
| Organisation | Erasmus Research Institute of Management |
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von Hippel, E., Ogawa, S., & de Jong, J. (2011). The age of the consumer-innovator. M I T Sloan Management Review: MIT's journal of management research and ideas, 53(1), 27–35. Retrieved from http://hdl.handle.net/1765/30943 |
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