2011-11-01
Improving profitability with customer‐centric strategies: the case of a mobile content provider
Publication
Publication
Strategic Change , Volume 20 - Issue 7‐8 p. 253- 267
Customer‐centric strategy firms need to focus on forward‐looking indicators and ensure a synergistic relationship between decision rights, performance measurement, and reward systems.
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| doi.org/10.1002/jsc.899, hdl.handle.net/1765/31571 | |
| ERIM Article Series (EAS) | |
| Strategic Change | |
| Organisation | Erasmus Research Institute of Management |
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Bonacchi, M., & Perego, P. (2011). Improving profitability with customer‐centric strategies: the case of a mobile content provider. Strategic Change, 20(7‐8), 253–267. doi:10.1002/jsc.899 |
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