In Western European societies, there recently has been a growing concern about individualisation and its consequences for volunteering. While the prevailing diagnosis is of a 'dis-embedment' of volunteering, we focus on a less recognised process of 're-embedding' that aims to counter and/or better accommodate the individualising forces in society. We advance a new conceptual framework that identifies main rationales, actors and strategies. To conclude, we critically reflect on how the process of re-embedding might blur the traditional boundaries of what is definitely considered volunteering, and may even warrant a shift in terminology.

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Keywords volunteering
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Series ERIM Article Series (EAS)
Journal Voluntary Sector Review
Hustinx, L, & Meijs, L.C.P.M. (2011). Re-embedding volunteering: in search of a new collective ground. Voluntary Sector Review, 2(1), 5–21. doi:10.1332/204080511X560594