The Color Pink Is Bad for Fighting Breast Cancer

The article presents an interview with researcher Stefano Puntoni, who conducted experiments indicating that the color pink makes women think they have a reduced susceptibility to getting cancer, and also disinclines them toward donating to cancer research. Topics discussed include why pink doesn't inspire an aggressive attitude in women towards cancer, the role of gender cues in triggering certain responses, and how organizations fighting cancer can retain pink as a marketing tool without enduring its negative impact..