We conjecture that individual purchases of counterfeit products could be motivated by income and prices, but that another driver is cultural norms. To put the latter conjecture to an empirical test we make use of the unique situation of Surinamese people who live in Suriname and in the Netherlands and who might share the same norms and values but certainly not their respective income levels. Holding newly collected data from surveys amongst Surinamese individuals in the Netherlands and in Suriname against a control group of Dutch individuals in the Netherlands, we present evidence that cultural norms are indeed a key driver for purchases of counterfeit products. Implications for policy are discussed.

Additional Metadata
Keywords consumer behaviour, counterfeit products
JEL Consumer Economics: Empirical Analysis (jel D12), Equity, Justice, Inequality, and Other Normative Criteria and Measurement (jel D63), Commercial Policy; Protection; Promotion; Trade Negotiations; International Organizations (jel F13), International Agreements and Observance; International Organizations (jel F53)
Publisher Erasmus School of Economics
Persistent URL hdl.handle.net/1765/37618
Series Econometric Institute Research Papers
Journal Report / Econometric Institute, Erasmus University Rotterdam
Franses, Ph.H.B.F, & Lede, M.M. (2012). Income, Cultural Norms and Purchases of Counterfeits (No. EI 2012-26). Report / Econometric Institute, Erasmus University Rotterdam (pp. 1–37). Erasmus School of Economics. Retrieved from http://hdl.handle.net/1765/37618