We take a first step towards analysing fundraising on the internet. Internet fundraising allows amongst other things for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feedback information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors. We discuss some possible explanations for this phenomenon.

doi.org/10.1111/j.1467-6435.2011.00525.x, hdl.handle.net/1765/38279
Kyklos: international review for social sciences
Erasmus School of Economics

Bøg, M., Harmgart, H., Huck, S., & Jeffers, A. M. (2012). Fundraising on the internet. Kyklos: international review for social sciences, 65(1), 18–30. doi:10.1111/j.1467-6435.2011.00525.x