This is part of a case series. ChemRe EU was incorporated in 2008 in the Netherlands to support its Chinese client companies in registering chemical substances in their exports, in accordance with REACH regulations. ChemRe had hoped to use its European subsidiary to expand business beyond carrying out REACH registration tasks, but a crisis during 2009 and 2010 forced ChemRe to reassess its ambition in Europe.

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hdl.handle.net/1765/38783
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See also: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Cycle Link: Procurement in Europe (http://www.ecch.com/educators/products/view?id=112486); and: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Shuguang: Learn by Doing (http://www.ecch.com/educators/products/view?id=112487)

Erasmus Research Institute of Management

Greeven, M., Yang, S., & Yue, T. (2012). Internationalization Strategy of Chinese Private Enterprises in Europe Case Series - Chemre: Learn from Crisis. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/38783