2012
Internationalization Strategy of Chinese Private Enterprises in Europe Case Series - Shuguang: Learn by Doing
Publication
Publication
This is part of a case series. Shuguang Europe was established in 2008 in the Netherlands. Initially set up to handle REACH registrations for its headquarters in China, it soon engaged in overseas sales, purchase of raw materials for its headquarters, and customer relationship management. With minimum understanding of Dutch laws and regulations and little help from professional service firms in the Netherlands, Shuguang Europe ran into trouble managing daily business until it switched accounting and logistics firms. After getting on the right track with daily operations, Shuguang Europe began to contemplate on a new business model.
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| hdl.handle.net/1765/38855 | |
| RSM Case Development Centre | |
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Based on field research; 6 pages. See also: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Cycle Link: Procurement in Europe (http://www.ecch.com/educators/products/view?id=112486); and: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Chemre: Learn from Crisis (http://www.ecch.com/educators/products/view?id=112485) Follow the 'handle' link to access the Case Study on RePub. For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/ For external users: follow the link to purchase the Case Study and the Teaching Note. |
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| Organisation | Erasmus Research Institute of Management |
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Greeven, M., Yang, S., & Yue, T. (2012). Internationalization Strategy of Chinese Private Enterprises in Europe Case Series - Shuguang: Learn by Doing. RSM Case Development Centre. Retrieved from http://hdl.handle.net/1765/38855 |
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