Sustainable Value Chains and Labour – Linking Chain and “Inner Drivers” – From Concepts to Practice

In the depths of the Brazilian Amazon many hundreds of families cultivate various fruits as one part of their effort to feed and provide income for their families. It is a difficult task surviving and providing for everyone's needs and aspirations. These cultivation strategies also involve an intra-household division of labour, with children often switching between “earning” and learning. Knowingly or not, many of these quite poor families end up providing their fruit harvests to an efficient, well organized chain of buyers, logistical processes, ports, manufacturers and brands located in the Global North.