2013-04-09
Predicting and Managing Consumers' Package Size Impressions
Publication
Publication
Size impression management tool (Excel File)
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hdl.handle.net/1765/39532 | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
Ordabayeva, N., & Chandon, P. (2013). Predicting and Managing Consumers' Package Size Impressions. Retrieved from http://hdl.handle.net/1765/39532 |