Managers know that simply generating lots of ideas doesn’t necessarily produce good ones. What companies need are systems that nurture good ideas and cull bad ones—before they ever reach the decision maker’s desk. Our research shows that tapping the input of many people early in the process can help ensure that the best ideas rise to the top.
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
Rotterdam School of Management (RSM), Erasmus University

van den Ende, J.C.M, & Kijkuit, R.C. (2009). Nurturing Good Ideas. RSM Discovery - Management Knowledge, 1(1), 4–5. Retrieved from


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