Many studies conclude that the more alliances a company forms, the better it becomes at them. That makes intuitive sense—but it’s not always true.

Strategy & entrepreneurship
RSM Discovery Magazine Collection
RSM Discovery - Management Knowledge
This article originally appeared in Harvard Business Review - Apr 01, 2009.
Rotterdam School of Management (RSM), Erasmus University

Heimeriks, K.H. (2009). Superstition undermines alliances. RSM Discovery - Management Knowledge, 1(1), 6–6. Retrieved from