2011-06-01
Making sense of thought leadership
Publication
Publication
RSM Discovery - Management Knowledge , Volume 6 - Issue 2 p. 4- 6
Many corporations feel that they should be developing a thought leadership strategy. However, when asked what thought leadership actually means or entails, most managers immediately falter in providing an explanation. So, what is thought leadership, why is it important, and how can companies pursue it?
| Additional Metadata | |
|---|---|
| , | |
| hdl.handle.net/1765/39945 | |
| RSM Discovery Magazine Collection | |
| RSM Discovery - Management Knowledge | |
| Organisation | Rotterdam School of Management (RSM), Erasmus University |
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van Halderen, M.& Kettler-Paddock, K. (2011). Making sense of
thought leadership. RSM Discovery - Management Knowledge, 6(2), 4–6.http://hdl.handle.net/1765/39945 |
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